education
University of Southern California
M.A. Public Relations and Advertising Los Angeles, CA Annenberg Graduate Fellow GPA: 4.0 Expected Graduation Date: May 2024
University of California Santa Barbara
Bachelor of Arts w/ Honors Santa Barbara, CA
Major: Sociology GPA: 3.78
Minor: Spanish, Professional Writing Graduate Date: June 2022
work experience
USC Annenberg School of Journalism August 2022-Present Research Assistant
- Collaborate to fulfill research goals for the continued advancement of the Journalism program at USC
- Complete daily office administrative tasks and support colleagues with various projects
Goleta Education Foundation March 2022- June 2022 Digital Marketing Intern
- Created content to engage with target audiences to raise organizational awareness increasing social media engagement by 10%
- Wrote blog posts and captions in Spanish and English to engage a multilingual audience
- Drafted press releases for upcoming events and announcements to send to local news media, garnering coverage for the organization
Orangetheory Fitness June 2021- June 2022 Sales Associate
- Delivered the Orangetheory Fitness experience to prospective and current members, signing 25 new members.
- Navigated daily member needs and concerns whilst using Orangetheory’s membership program website
- Engaged with social media creating monthly calendars and reminders for members about upcoming events and policy updates
Olivia Rüst Jewelry April 2021- August 2021 Digital Marketing Intern
- Strategized and developed content for social media channels to grow awareness and drive engagement to website garnering over 5,000 impressions for the brand’s newly created channels
- Wrote press and influencer outreach pitches to expand brand awareness through earned and shared channels.
- Compiled strategic media lists with contacts for various news outlets to help garner coverage around the launch of the brand
leadership
UCSB Fashion Club December 2020- June 2022 Philanthropy and Outreach Chair
- Arranged creative partnership events with key charitable organizations aligned with club goals to drive participation and engagement with members
- Managed social media presence and engagement, designing posts and content. Organized two new engagement channels for club members to interact outside of social media.
- Planned and organized social media calendar through creating post ideas along with assigning post duties to team members
publications
Langford, T. (2021). Borders: Past, Present and Future. Santa Barbara. UCSB Department of Humanities and Fine Arts. https://www.hfa.ucsb.edu/news-entries/2021/5/15/borders-past-present-and-future.
skills
| Software | Microsoft Office | Canva | iMovie | Google Drive Suite |
| Social Media | ||||
| Professional Writing | Press Release | Benchmark Study | Press Pitch | Caption Copy |