LET’S GET NAKED SUMMER 2023
*Please note, I have no affiliation with Urban Decay Cosmetics, and the following pieces are for a class project*
New Heat
We would love to be naked in this summer heat, but of course, that’s really an option. So instead we’re bringing you the next best thing a new: Naked Heat palette. You’ve asked time and time again for a new version of the Heat palette and after 23 years we finally did it. We haven’t been ignoring you, we just wanted to make sure the second version of this pallet is better than the first. Made to last through the hot summer days and wild summer nights, the new Naked Heat palette, releasing on June 1st, is perfect for your summer glam.
Urban Decay x Yitty
With the new release, we’re celebrating what the Naked palettes have always been about: confidence in any situation. We want everyone to feel confident and beautiful not only with their makeup but in their body as well. That’s why we collaborated with Yitty to create the perfect summer uniform for you. Since we can’t actually be naked no matter how sweltering it gets, each purchase of the Naked Heat 2 palette will also include special access to the Naked x Yitty collection so you can purchase the perfect outfit to add to your wardrobe. As another part of this collaboration, there will be special pop-up shops in select cities selling the Naked x Yitty collection where you can receive the special edition mini of the Naked Heat palette with a purchase of $200 or more.
We’re here to celebrate everyone’s bodies no matter who you are because every body is a summer body. Urban Decay is here to support body positivity all year round and to kick off this new initiative in the month of July, 15% of proceeds from the Naked Heat palette will go to The Body Positive, which works to combat the negative societal messages about size inclusivity.
Instagram Posts
We’re going back to the year 2000 this summer and no, we are not releasing any low-rise jeans.
With the summers getting hotter and hotter, we wanted to bring some more heat and hoped you wouldn’t mind. What is your best guess as to what it is?
This summer, we know you wish you could be Naked, but since you can’t we’re bringing the closest thing.
You asked, and we’ve finally answered this summer, we will be releasing Naked Heat 2, a new and improved version of the palette that you know and love. Get ready to kick the summer off with some Heat! Available online and in stores on July 1, 2023.
Billboard
Bus Shelter
